About William Hill

Who are we?

William Hill Australia is licensed in the Northern Territory, Australia by the Northern Territory Government to accept bets by telephone and the Internet on Racing, Sport and Entertainment.

The William Hill Group and William Hill Australia

William Hill is synonymous with bookmaking. To put the company’s remarkable legacy into perspective, it was founded in 1934, only a couple of years after Phar Lap had wowed racegoers with his legendary deeds.

William Hill, The Home of Betting, is one of the world’s leading betting and gaming companies, employing more than 18,500 people. Founded in 1934, it is now the UK’s largest bookmaker with around 2,430 licensed betting offices that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries.

William Hill Australia is the second largest online betting business in Australia after the Group acquired the William Hill Australia business in March 2013 and tomwaterhouse.com in August 2013, two of the leading online corporate bookmakers in Australia, offering sports betting products online, by telephone and via mobile devices. William Hill PLC is listed on the London Stock Exchange and became part of the FTSE100 in May 2013. The Group generates revenues of over £1.4bn a year. It is with great excitement that we announce William Hill will now be ‘powering’ the William Hill site.

Nothing will change in terms of our great product offerings and passion for creating the best betting experience. In fact, we’re as excited for the upcoming spring carnival as we’ve ever been with what we have in the pipeline for our punters.


William Hill are first and foremost about betting. Making your betting experience easy, fun and enjoyable is our primary focus. Whether betting on your mobile, tablet or desktop, William Hill aim to make betting as fun and easy as possible.

Whether it is racing or sport you like to bet on, William Hill has markets across all codes.

William Hill also provides plenty of great offers and super specials for clients.

William Hill invest significantly in the latest technology, giving you fast and efficient products, secure and flexible payment options and online access to your account, 24 hours a day utilising the latest telephone and internet technologies. Our Customer Support Team are committed to delivering a highly professional and responsive service for our clients, 24 hours a day, 7 days a week.

Our Contribution

William Hill Australia also makes a significant investment into the Australian economy and into Australian Racing and Sports via taxes, capital investment, providing employment and the sponsorship of Australian sports and charities.

Confidentiality & Security

Your privacy and confidentiality are our key priority. All transactions and financial matters will be handled with discretion. William Hill is a Verisign Secure site, safe for all online transactions. Our government regulations require stringent privacy rules protecting client confidentiality and we are fully regulated by the Northern Territory Racing and Gaming Commission and act in accordance with these regulations. William Hill’s Privacy statement can be viewed online at www.williamhill.com.au.

Customer Service

Australian Toll Free 1800 007 238
New Zealand Toll Free 0800 106 417
Overseas +61 889 238 008


Australian Toll Free 1800 238 005
Overseas +61 889 238 005


Australian Toll Free 1800 238 001
Overseas +61 889 238 001