Our Policies



William Hill makes every effort to provide accurate, timely information on its site. Some information is provided by third parties and as such William Hill accepts no responsibility for the accuracy of information found at this web site. William Hill accepts no liability for any damages or losses which are deemed or alleged to have arisen in connection with William Hill’s website or its content including without limitation, delays or interruptions in operation or transmission, loss or corruption of data, communication or line failure, any person’s misuse of the site or its content or any errors or omissions in content.

If you have any queries please contact William Hill.

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What is the Privacy Policy?

What is the Privacy Policy?

Privacy Policy

The following statement sets out William Hill’s policy relating to the collection, storage and use of personal information in the course of its business.

In this policy:

(a) “we”, “us”, “our” or “William Hill” means TSG Australia Wagering Pty Limited ABN 14 106 487 736 which operates William Hill and Centrebet. William Hill is owned by CrownBet Pty Ltd, an Australian licensed bookmaker whose major shareholder is the Canadian listed company, Stars Group Inc.

We take seriously our obligation to safeguard personal information about our clients, and are committed to complying with the Australian Privacy Principles contained in the Privacy Act 1988 (Cth).

This Privacy Policy is in addition to William Hill’s Betting Rules and should be read in conjunction with the Betting Rules

By using this website, opening a Betting Account or placing a wager with William Hill via the telephone, website or apps, you agree to be bound by the terms of this Privacy Policy.

We review our Privacy Policy from time to time and reserve the right, at our discretion, to amend this policy at any time without any notice other than posting the amended Privacy Policy on the William Hill website or apps. Amendments to our Privacy Policy will be effected immediately once posted on our website or apps. Your continued use of our services following the posting of an amended Privacy Policy will be deemed as acceptance of those amendments.

It is your responsibility to ensure that you keep up-to-date with the current Privacy Policy.

You should review this page periodically so that you are updated on any changes to the policy.

Personal Information

Types of Personal Information we collect and hold

We collect a variety of personal information in the course of our business.

The types of personal information that we may collect and hold includes, without limitation:

  • identification information such as your name, date of birth, residential and postal address, gender, email address, telephone numbers;
  • bank account and credit card information;
  • financial information;
  • copies of identification documents such as drivers licence, medicare card, passport, birth certificate and/or utility bills;
  • personally submitted preferences;
  • recordings of telephone conversations and website and app activity;
  • responses to competitions, other promotions and surveys; and
  • profession, occupation or job title.

How we collect Personal Information

We will collect personal information only by lawful and fair means.

We collect your personal information directly from you unless it is unreasonable or impracticable to do so. We may collect this information when you:

  • register for an account with William Hill;
  • access or use our website or apps;
  • use our products and services;
  • participate in our competitions, giveaways and other promotions;
  • contact us directly via any medium including: SMS, MMS, instant messaging, email, social media platforms, postal mail and telephone;
  • provide feedback through our website/app feedback links; and
  • apply for employment with us.

It may also be necessary to collect your personal information from third parties, including:

  • credit reporting agencies, law enforcement agencies and other government entities;
  • recruitment agencies;
  • identify verification providers;
  • Australian sports controlling or racing controlling bodies in relation to integrity issues; and
  • business partners and contractors.

We may also collect your personal information from our related entities, including CrownBet Pty Ltd and Stars Group Inc.

We are required by our Northern Territory Sports Bookmaking Licence to record all telephone calls we have with you. We shall make a recording of all telephone calls with you including where you place a wager, lodge a dispute, or where there is a discussion regarding any aspect of your account. We will not tell you each time we record a call. You acknowledge this and agree to such recordings being made, and, you agree that the relevant recordings and/or any records of your transactions may be made available to the regulatory authority to enable any dispute to be determined in accordance with William Hill’s Rules.

Personal information may also be collected by cookies when you use our website and apps. See Cookies below for further information.

Anonymous Dealings with William Hill

Should you wish to deal with us anonymously and/or with a pseudonym, we may be able to provide you with general information on our products and services. However, if you choose not to identify yourself or you wish to use a pseudonym we will not be able to provide you with any services or process your application to become a client of William Hill.

Why we collect, hold, use and disclose personal information

We collect and hold, use and disclose personal information for purposes including the following:

  • to allow you to register as a client of William Hill;
  • to provide products and services to you;
  • to enable us to perform our obligations to you under William Hill’s Rules and to ensure that you perform your obligations under William Hill’s Rules;
  • for communicating with you, including sending you information about our products and services;
  • for planning, research, promotion and marketing of our goods and services, including conducting competitions or promotions;
  • to create aggregate data about clients through demographic profiling and statistical analysis of our database to optimise our products and services and /or allow for more efficient operation of our business;
  • to maintain a credit information file on you and to carry out a credit assessment on you;
  • to establish your bona fides;
  • for the investigation of suspected unlawful, fraudulent or other improper activity connected with the use of our products and services; and
  • to comply with our legal and statutory obligations, including our obligations relating to identity verification and reporting under the Anti-Money Laundering and Counter Terrorism Act 2006 (Cth), our licencing obligations under the Racing & Betting Act (NT), sports betting laws, and other applicable laws.

To whom Personal Information is disclosed

By registering with William Hill and providing personal information you consent to your personal information being used by us and our related entities (including CrownBet Pty Ltd and Stars Group Inc).

We share personal information with our related entities in a strictly controlled manner and do not sell personal information to other companies.

We may disclose your personal information to third parties as follows:

  • to a credit reporting agency;
  • to our contractors and external service providers associated with the operation of our business and provision of our services including, without limitation, associated data centres, web hosting providers, payment service providers, identification verification service providers, advertising agencies, mailing houses, printers, call centres, market research analysts, IT consultants, professional advisors and consultants;
  • to law enforcement agencies to assist in the prevention of criminal activities;
  • to government and regulatory authorities and other organisations as required or authorised by law or otherwise permitted under the Privacy Act;
  • to Australian racing/sports controlling bodies where such controlling bodies request information to protect and maintain the integrity of the racing/sports code or where we consider any betting activity to be suspicious or unusual; and
  • to a successor entity in the event of a business transition, such as a merger, corporate reorganisation or to a purchaser of part of or all of William Hill’s assets.

Should the information be transferred to a third party, we will use reasonable endeavours to ensure that the information disclosed is protected by the third party under contractual arrangements and in accordance with the Privacy Act.

Direct Marketing

We may use your personal information to contact you about our products and services that may be of interest to you. This communication may be by way of sms, email, website pop-ups, telephone or post.

If you do not wish to receive direct marketing communications please:

  • login to the “My Account” section of the William Hill website or app and update your marketing preferences; or
  • contact William Hill Customer Service on 1800 007 238 or email service@williamhill.com.au.

You can opt out of receiving William Hill promotional emails by clicking on the “unsubscribe” link in a William Hill promotional email.

Please note that your marketing preferences relate to the receipt of marketing and promotional messages from William Hill. You may continue to receive periodic communications from William Hill in relation to the management and administration of your William Hill account. These communications may be made by any of the methods of contact you have provided in relation to your account.

Verification of your identity using a credit reporting agency

We may disclose your name, residential address and date of birth to a credit reporting agency for the purpose of obtaining an assessment of whether that personal information so disclosed matches (in whole or in part) the personal information held by the credit reporting agency. This process assists us in verifying your identity as required by the Anti-Money Laundering and Counter Terrorism Act 2006.

The credit reporting agency may prepare and provide us with such an assessment and may use your personal information including your name, residential addresses and date of birth as contained in any credit information file relating to you and other individuals for the purposes of preparing that assessment. If you disagree with having your identity verified by a credit reporting agency, please contact William Hill Customer Service on 1800 007 238 so that we can discuss other options with you.

Security of Personal Information

We will take reasonable steps to protect the personal information we collect and ensure that it is accurate, complete and up-to-date.

Your information is held on secure servers. We may also store personal information in telephone recordings and in hard copy or paper files.

Our employees, agents, contractors are required to maintain the confidentiality of all personal information.

You are responsible for ensuring that you keep your username, password and account information confidential. If you suspect that your details may no longer be confidential, you should notify William Hill immediately, whereupon new details may be given.

You are responsible for the security of and access to your own computer/device.  You should ensure that you always log out of your account after each use of the website/app.


Access to and correcting Personal Information

We take reasonable steps to ensure that the personal information we collect about you is accurate, up-to-date and complete. We also take reasonable steps to ensure that the personal information we use or disclose is accurate up-to-date, complete and relevant.

If we are satisfied that your personal information should be corrected we will take reasonable steps to correct it – this may include contacting you to seek your most current information.

Subject to the exceptions set out in the Privacy Act, you may request access to and correction of the personal information we hold about you. To access or seek correction of any of your personal information please contact our Privacy Officer. We will require you to verify your identity and to specify what information you require.

You may also update or correct some of your personal information via the “My Account” section of the website/apps.

Overseas transfer of personal information

William Hill customers’ personal information may be held securely and accessed offshore, but always in compliance with all Australian laws, including the Privacy Act, and this Privacy Policy.

There may be instances where we may be required to send your personal information overseas or collect personal information from overseas, including:

  • where you have asked us to do so;
  • when we have outsourced a business activity or function to an overseas provider with whom we have a contractual arrangement; or
  • where we are required or authorised by law to do so.

Unsolicited personal information

Where we receive unsolicited personal information, we will determine whether or not it would have been permissible to collect that personal information if it had been solicited. If we determine that collection would not have been permissible, to the extent permitted by law, we will destroy or de-identify that personal information as soon as practicable.

Non-Personal Information

Like most websites and apps, we may collect non-personal information from your use of our websites and apps in order to assist with the administration of our websites and apps, to track site usage and to enhance your user experience.

Once logged in your IP address is tracked against your user ID for the  purposes of preventing fraud, identifying improper activity connected with the use of our products and services, and creating an audit trail. We collect and store non-personal information that we collect through cookies, log files or web beacons to create a profile of our users. A profile is stored information that we keep on individual users that detail their viewing preferences. This profile is used to tailor a user’s visit to the William Hill site and apps, and to direct pertinent marketing promotions to users.


Cookies are small pieces of data which are stored by a website through your browser, to enable an improved experience whilst using or browsing a particular website/app or to remember your preferences or navigation history/activity (such as pages you have visited within a particular site or typical activity) at a particular site

We use cookies to remember your preferences when you have visited our site and pages you like to regularly visit and to ensure that you receive the most up to date information which is relevant to you and your experience with William Hill. We also use cookies for internal management purposes and to enable essential activity to ensure that your account works correctly when accessing our services.

We will not use these cookies to store information such as account details or transaction history.

You can delete cookies using your browsers own Clear History function. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website and app features or services may not function properly without cookies.

Most web browsers allow some control of cookies through the browser settings. It is important to note however that if you block cookies from the William Hill site or apps there are a number of functions that may not work and you will need to reset your preferences each time you log in.

Third Party cookies

We may use third-parties to serve ads on our website/apps. These companies may place or recognise cookies, action tags and other technology to measure advertising effectiveness. Specifically, we use Atlas Solutions Universal tags to collect anonymous cookie-based data about users who perform certain actions our website/apps.  Data collected with Atlas Universal Tags is reported on in aggregate, or via anonymous cookie-level log files. Any information these third parties collect via cookies and action tags is anonymous.

William Hill may use cookies to remarket to you across the internet.

The use of cookies allows William Hill to inform, optimize, and serve ads based on someone’s past visits to our website/apps.

To specifically opt-out of interest based ad targeting click here and follow the instructions.

Find out more about cookies

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

If you have any questions regarding the use of cookies on our site or apps, please contact us at service@williamhill.com.au.

Linked Sites

William Hill’s site contains links to other sites. We encourage you to be aware that on leaving William Hill’s site and accessing linked sites you will be using a site not controlled by William Hill and will be subject to a separate privacy policy. The privacy policy set out here relates only to the information collected from William Hill’s site.


If you have a complaint relating to how we handle personal information, please contact our Privacy Officer or phone 1800 007 238 and we will use all reasonable efforts to promptly determine and correct the problem.

If you are not satisfied with the outcome of your complaint you may contact the Privacy Hotline 1300 363 992 or visit www.privacy.gov.au for information about making a complaint to the Privacy Commissioner.

Further Information

For further information about privacy issues in Australia, visit the Australian Federal Privacy Commissioner’s website Australian Federal Privacy Commissioner’s website www.oaic.gov.au.

If you have any further queries please contact our Privacy Officer or phone 1800 007 238.

Privacy Collection Notice

Last updated: 16 May 2018


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Who are William Hill?

Who are William Hill?

Who are we?

William Hill Australia is a subsidiary of CrownBet Pty Ltd, which is licensed in the Northern Territory, Australia by the Northern Territory Government to accept bets by telephone and the Internet on Racing, Sport and Entertainment. CrownBet is majority owned by The Stars Group, one of the most regulated and leading online gaming companies in the world. 


William Hill Australia endeavours to make your betting experience easy, fun and enjoyable, whether betting on your mobile, tablet or desktop. We invest significantly in the latest technology, giving you fast and efficient products, secure and flexible payment options and online access to your account 24 hours a day utilising the latest telephone and internet technologies. Our Customer Support Team is committed to delivering a highly professional and responsive service for our clients, 24 hours a day, 7 days a week. 

Our Contribution

William Hill Australia makes a significant investment into the Australian economy and into Australian Racing and Sports via taxes, capital investment, providing employment and the sponsorship of Australian sports and charities. 

Confidentiality & Security

Your privacy and confidentiality is William Hill Australia’s key priority. All transactions and financial matters will be handled with discretion. William Hill Australia is a Verisign Secure site, safe for all online transactions. Our government regulations require stringent privacy rules protecting client confidentiality and we are fully regulated by the Northern Territory Racing and Gaming Commission and act in accordance with these regulations.

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How do I self-exclude?

How do I self-exclude?

To self-exclude from William Hill you can do so by contacting our customer service team by phone, chat or e-mail stating that you would like to self-exclude, and they will assist you through the process.

You can also download the William Hill Self-Exclusion Form, fill it in and send it to the William Hill Customer Services Team.

You can also Self-Exclude via the NT.gov site by clicking here

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William Hill Content Policies

William Hill Content Policies

User Generated Content includes any and all material, including information, text, photos, videos and any other materials that appear on, or can be accessed through, William Hill Australia’s social media pages as a result of a third party.

The following policy governs your use of the William Hill Australia Twitter and Facebook pages and any other social media (‘Pages’). Use of the Pages is conditional on your acceptance of this policy and your compliance with the terms herein.

    1. William Hill Australia engages in a process of sample moderation whereby Pages are patrolled but not all content is reviewed after publication. William Hill Australia takes no responsibility for User Generated Content that is shared, published or otherwise distributed by users of the Pages.
    2. By using the Pages you agree to be held responsible for any material you publish or otherwise cause to appear on the William Hill Australia Pages. This includes where William Hill Australia has invited or allowed you to post or make a comment on the Pages.
    3. You agree to indemnify William Hill Australia for loss or damage of any kind resulting from User Generated Content you have published or otherwise caused to appear on the Pages that infringes the intellectual property of another person.
    4. While using the Pages you agree not to publish, share or distribute in any way User Generated Content or other material that is or could be considered to be;

a. Defamatory, obscene, offensive, violent, sexually explicit, threatening, abusive, vulgar, hateful or inflammatory;
b. Discriminatory on the grounds of race, sex, religion, nationality, disability, sexual orientation or age;
c. Deceptive or misleading;
d. An impersonation of another person or a misrepresentation of your identity;
e. A breach of any legal duty owed to a third party, including a contractual duty or a duty of confidence;
f. A breach of another person’s privacy;
g. Designed to harass or alarm;
h. Designed to give the impression that the content originates from William Hill Australia; and/or
i. Aimed at disparaging or damaging the business reputation of William Hill Australia or any of its employees

    1. While using the Pages you agree not to publish, share or distribute in any way User Generated Content unless;

a. It is factually accurate;
b. It is an opinion which is genuinely held; and
c. It complies with the applicable laws in the Northern Territory or the country from which it is posted.

  1. William Hill Australia does not support, represent, guarantee the completeness, truthfulness, accuracy or reliability of any material posted on the Pages or endorse any opinions expressed therein.
  2. William Hill Australia reserves the right to edit or remove any User Generated Content, block any user or take any other action we consider appropriate if we believe there is a violation of any of the terms of this policy.
  3. By posting or sharing User Generated Content on the Pages, you grant William Hill Australia a non-exclusive, royalty-free license to use, copy, reproduce, process, publish, transmit, display and distribute the Content, including through mediums other than social media. You represent and warrant that you have all rights, power and authority necessary to grant the rights granted herein to any Content that you submit to the Pages.
  4. Any information provided by users is subject to our Privacy Policy, which governs our collection and use of your information. You understand that through your use of the Pages you consent to the terms and conditions of our Privacy Policy, which can be found on our website.
  5. If you believe another user has infringed your intellectual property rights, please notify us at social@williamhill.com.au with details of the material so that we can determine whether action is required.
  6. The failure of William Hill Australia to enforce any right or provision of these Terms will not be deemed a waiver of such right or provision.

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Customer Service

Australian Toll Free 1800 007 238
New Zealand Toll Free 0800 106 417
Overseas +61 889 238 008


Australian Toll Free 1800 238 005
Overseas +61 889 238 005


Australian Toll Free 1800 238 001
Overseas +61 889 238 001